With the faux-NBA logo I created, I started with the team name: The Las Vegas Dealers. Often, when we use a free-flowing process like this, we allow new, fresh ideas to come to mind. This can be as simple as a sketch, just to get you in the creative mindset. Then, try to write several words that come to mind from those words, and repeat this until a word web forms. One way to tackle the brainstorming process is to start with your team or business name or mascot, and try to write 4 or 5 words that come to mind associated with it. Once you’ve researched some of these trends, you can begin brainstorming ideas and icons for your logo-the essential elements that will distinguish it from other logos. Do many teams or businesses similar to yours utilize a particular color scheme? Do they integrate a ball, dumbbell, or other distinct element? Do they emphasize the city they represent, or the mascot which represents them? These are several questions you may ask yourself when researching logo trends in your industry. While this is much more in depth than may be necessary for your team or business, this article highlights some of the key factors you’ll want to think about when you’re creating your branding. We made an Ultimate Ranking of the teams’ logos, and looked for similarities between the most admired designs. To give you an idea of some of the research you can do on your industry, check out our analysis of NBA team logos. While it’s certainly acceptable to create a logo that doesn’t fit the standard mold, designing your team or business’s branding with popular key elements of your niche can help to better and communicate who you are. For example, many soccer clubs, teams, and academies have logos which are shaped as shields or crests. Your logo should fit general expectations of the industry or league so that it will be taken seriously by players, clients, and coaches, and can communicate what your team is all about instantaneously, while not directly copying any teams’ existing branding.Įach sport and fitness sector has slightly varied typical logo styles. This is an important step because it lays the groundwork for the path the logo will take. The first step in creating any logo is to research trends in the industry. Steps To Create a Sports and Fitness Logo 1. To illustrate the steps which will guide you through designing a great sports and fitness logo, I’ve created an NBA logo for a fake team that I’ll call the Las Vegas Dealers using the insight I gained from creating an Ultimate Ranking of NBA Logos. This holds true from professional athletic teams and franchise fitness studios to youth teams and small businesses. With a great logo, viewers are able to get an idea of who the brand is and what they represent by just a glance. In my experience, I believe it is particularly critical for sports and fitness teams or businesses to hold a powerful and well-designed logo, it can then be put on promotional notebooks, branded mugs, the list is endless. As a graphic designer, my work has given me a deep understanding and appreciation for how important it is for businesses to have strong branding.
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